Research marketing planning and create a planning strategy.
Imagine that you are a Chief Marketing Officer (CMO) tasked with preparing a presentation that explains your company's strategic, functional, and operational marketing planning strategies to a recent new-hire to your companies marketing team.
What kinds of things would you want to include in your presentation so that the ensuring discussion is rich and covers the important topics in planning?
Consider the reasoning behind our planning strategies; what are their impacts on company operations and the resulting marketing activities?
You will want to define the three levels of planning as well as the steps taken to develop marketing plans.
You might want to include various ways planning can be measured (e.g. marketing metrics) and marketing planning.
Step 2 Create a presentation. Create a presentation that reflects your research and planning. Besure to include links or examples to exemplify important points or concepts.
Besure not to make the slides too busy. The slides hould have only a few words and make good use of white space. Use presenter notes areas of your chosen presentation software to document your talking points, provide extra detail, and showcase your knowledge.