Consumers are diverse and have different needs and wants. Marketing professionals use segmentation to divide the marketplace into groups of consumers who have similar needs and wants.
- Please reflect on the company that markets your favorite beverage or the company that markets your preferred laundry detergent (select 1 specific company and 1 specific brand from this company).
- If you were to market this product, what 3 different consumer segments would you market to, and why?