1. Many ‘bricks and mortar’ retailers have websites. Some provide only product information and encourage store visits. Others allow purchases directly from it. Should a website charge lower prices than in-store? Why/why not? What other strategic issues arise from this dual channel approach?
2. If there are many competing suppliers in a sector, should a prospective entrant prefer collaboration to competition? What factors should influence its decision?
Answer these two questions. Reconcile them using the textbook readings, personal experience, and research to develop an answer to the questions posed?
Textbook(s)/ISBN:
Pitt, M., & Koufopoulos, D. N. (2012). Essentials of Strategic Management. London: Sage. ISBN: 9781849201872
Magretta, J. (2012). Understanding Michael Porter: The Essential Guide to competition and strategy. Boston, MA: Harvard Business Review Press. ISBN: 9781422160596