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If their analysis determines that three competitors in the

Jams sneakers company enters the market, and upon analysis, determines that they need a 25% share of voice to break through the clutter of existing advertising. If their analysis determines that three competitors in the market are spending $30 million, $20 million and $40 million dollars, how much must Jams spend? A. $25 million b. $30 million c. $22.5 million d. $40 million e. None of the above

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