1. A company has strong________if it continuously seeks new ideas from customers and from looks for ways to use new technologies.
A. external Coordination B. idea incubators C. idea champions D. Internal coordination
2. You work for a company whose mobile apps help children with various kinds of learning disabilities complete schoolwork more easily. Your company markets its products primarily to parents, but it is beginning to approach school system administrators and teachers about using the software in the classroom. Currently, the research department determines what kinds of apps to make, the software development department makes the apps, and the marketing department sells the apps. To be competitive, it is necessary to constantly update products to reflect the latest learning science research and users’ preferences. Your boss has read about the horizontal linkage model, shown above, and asks you how it might help the company innovate more effectively.
3. If the company uses the horizontal linkage model, how can the software development department expect to do its work? Check all that apply.
A. Software development employees will receive customer feedback about whether the products are helpful to students.
B. Software development employees will have opportunities to tell the research and marketing departments if a new product idea cannot be brought to market in a timely or cost-effective manner.
C. Instead of getting orders from the top management about what products to make, based on what the research department recommends, software development employees will participate on teams that collect data and make decisions.
D. The software development department will not have contact with people and ideas outside the organization, such as educational think tanks and open source app developers.