If judy increases the number of required exposures for


1. What is the minumum number of exposures desired for the Men > 55 group?

2. How many different television shows did Judy consider in her model? 8

3. How much less will "The Real World" have to charge per ad before Judy will consider advertising with them?

4. If Judy reduces the number of required exposures for Women 18-35 by 10 will she need to rerun the model?

5. If Judy increases the number of required exposures for Women > 55 by 10 will she need to rerun the model?

 

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