If a firm engages in ethical behavior solely for the, Business Law and Ethics

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If a firm engages in ethical behavior solely for the

If a firm engages in "ethical" behavior solely for the purpose of gaining profits from the goodwill it generates, the "ethical" behavior is essentially a means toward a self-serving end (profits and the accumulation of wealth). Or is it? In this situation, is the firm acting unethically in any way? Should motive or conduct carry greater weight on the ethical scales in this situation or should a company only be concerned with what's allowed by law?

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