1. Identifying target markets and developing products, prices, distribution, and promotion activities that appeal to each of those target markets are all aspects of
A. strategic planning.
B. a competitive assessment.
C. a marketing strategy.
D. vision development.
2. The Ethical Decision-Making Framework includes three of the following steps. Which is not part of the Ethical Decision-Making Framework?
A. Identifying issues
B. Promoting the firm's corporate social responsibility efforts
C. Gathering information and identifying stakeholders
D. Brainstorming and evaluating alternatives