Identify your Unique Economic Value Proposition (UEVP), an analysis or statement of the combination of goods and services offered by a health care organization to its customers in exchange for payment. Choose 1 health-care-related topical area or function of interest (e.g., quality improvement, health care systems of care) and combine this with 1 of the areas of prospective practice (e.g., community-based, not-for-profit, acute-care hospital, for-profit urban hospital, public health facility