Identify your target market and what segmentation criteria you use to identify it.
Amusements parks always show that their parks are a place for kids and adults to be together.
Our company MB5 will be using our gps tracker to sell in the amusement parks to target families with children. A couple examples are Disneyland, Legoland, Kontsbery Farm, universal studios and etc. We would explain that all amusement parks are always busy and crowded.
Just by one look away from your child, he or she could have gone running to somewhere else. With the gps tracker the parents will be able to track the child through the phone application.
Which, is an easier way of finding children quicker than not using a GPS. Nobody wants a lost child in a big place filled with people.
Yet, from the four segmentation criteria such as geographic, demographic, psychographic, and behavioral segmentation, the product to identify it would be behavioral segmentation.
It can lead to specific marketing actions like a new product. Due to the product being based on observable attitudes and actions by customers such as where would they buy, what are the benefits they seek, how many times they'll buy, and the reason they'll buy it.
By using behavioral segmentation we would be able to understand the important features to different customers.