Identify two 2 or more potential distribution channels for

Question

Prepare a 3 - 4 page double-spaced paper that evaluates and recommends distribution channels, pricing, and competitive differentiation. Support your discussion with three academic sources, which may include your textbook, and/or credible business journals such as Barrons, Wall Street Journal and Business Week. Your analysis should include:

Distribution Channels:

• Identify two (2) or more potential distribution channels for your product or service, and discuss three (3) advantages and three (3) disadvantages of each channel; support your analysis with two or more academic sources. Select and justify which channel is best and why.

• Discuss how you would use e-business to support and enhance your chosen channel. Be specific as to what you would do and how you would do it; support your analysis with data.
Pricing:

• Describe why your product or service is price sensitive or price insensitive • Identify and discuss three (3) factors that would influence how to set the price for your product or service, and recommend a competitive pricing structure supporting your analysis with data.

Competition:

• Discuss how the distribution channel, e-business and pricing strategy will differentiate your product or service from your closest competitor; be specific supporting your analysis with data.

Answer 1

You have to create a 3 to 4 page, single spaced paper which assess and recommends distribution channels, pricing and competitive differentiation. Validate your discussion by means of three educational sources, which might comprise your text-book, and/or credible business journals like Barons, Wall Street Journal and Business week. Your analysis must comprise: 1) Recognize two or more potential distribution channels for your service or product and illustrate three benefits and three demerits of each channel; support your assessment having two or more academic sources. Choose and validate which channel is best and explain why. 2) Describe how you would make use of e-business to support and improve your selected channel. Be particular as to what you would do and explain how you would do it; validate your assessment with data. 3) Illustrate why your service or product is price sensitive or price insensitive.