Assignment: Marketing Management- Reflection
Chapter 14: Customer Satisfaction and Customer Relationships
Learning Objectives:
• Identify the sources of customer evaluations.
• Understand the meaning of perceptions of quality and customer satisfaction.
• Recognize the importance of customer loyalty and customer relationship management.
Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
Also, provide a graduate-level response to each of the following questions:
• Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Discuss with supporting examples.
• Choose a company, research the company's Customer Relationship Marketing (CRM), and discuss it with the rest of the class.
Task
Activity: Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Explain with supporting examples.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.