Assignment:
Case Study: Read Case Study 15 on Coconut Plantation Resort from the textbook and answer these questions (NOT the textbook questions) in a report format.
Questions
1. Identify at least two (2) potential target markets using your knowledge of market segmentation and current research of visitors to Hawaii. Justify your opinion using a minimum of two references. (400words)
2. What type of restaurant would you recommend that Blackfield Hawaii Corporation build for the resort development? Explain your choice and outline your concept including price point using your knowledge of market positioning. (200 words)
3. Develop an integrated communication Mix for your restaurant concept, demonstrating your knowledge of the communications process.
This could include: (800 words)
Note: ( this table is a guide only, the options will be discussed in tutorials. Many marketers like this table format as it helps display a lot of information in an easy to digest way, often better than large amounts of text).
