Assignment: Strategic Communications Plan
In the form of a report, prepare a formal strategic communications plan for an identified client including the following components:
- outline the (real/potential) communication issues/situation/problem, specifically as it relates to your organisation
- describe the research that you have undertaken to devise and implement the campaign
- identify the key (internal and/or external) publics and stakeholders and their role in the campaign
- identify the main goals of your campaign
- identify the SMART objectives of the campaign
- write a strategy statement for the campaign
- identify and explain the key message/s for the campaign
- identify the channels and tactics to be used to convey the campaign messages and implement the strategy statement
- outline how the success of the campaign is to be monitored and evaluated
Your reference list for this communications plan should contain a mini
Word Count: 2000 words