Assignment:
Purpose of Assignment
The assignment allows students to explore a company that they are familiar with and relate this to their own experiences to determine the importance of the mission and vision of a business as well as the influence this may have on their own role. The assignment will also allow the student to explore the effects of a company not having a mission statement.
Assignment Steps
Resources: Textbook readings
Choose a company that has both a mission and vision statement. This should not be the same company you will choose for the assignments.
Prepare a minimum 700-word summary in which you address the following:
• Identify the company's mission statement.
• Identify the company's vision statement.
• Explain what role these have on the way the business operates. Evaluate whether the company's actions seem to align to their vision and mission statements.
• Examine how the mission and vision of the organization might affect or guide you as an employee or manager in the company.
• Analyze what you think would be the effect if the company did not have a mission statement.
Format your paper consistent with APA guidelines. Write the paper in third person voice.
Cite a minimum of two peer-reviewed references
Assignment:
Purpose of Assignment
Students will have the opportunity to research a company and industry to conceptualize forming a new division of an existing company based on a new product or service. The assigned text and Strategic Planning Outline serve as a guide to complete sections of the capstone project each week. This will allow the student to lay the basic foundation for an effective strategic plan. A final plan will be presented.
Assignment Steps
Resources: Strategic Planning Outline and textbook readings
Use the Strategic Planning Outline as a guide to complete sections of your capstone project each week. A final strategic plan. Cite your resources/references.
Choose a business in which you will propose a new product or service in a new division of your chosen company. You may find it helpful to review the various strategic management and business models of companies in an industry that interests you, using the IBISWorld and Mergent Online databases found in the University Library. Your proposed new product or service division of this company will serve as the context for the Strategic Plan that you will develop during this course.
Develop a minimum 1,400-word proposal in which you explain the importance of innovation in your selected division's vision, mission, and values, and determine your business model for this new division.
Include the following:
• Propose a new product or service for the new company division. The division should be customer-focused with an innovative mission statement. Ensure you are differentiating your product or service.
• Describe how the division addresses customer needs and achieves competitive advantage.
• Create a vision and a business model for this new division that clearly demonstrates your decision on what you want your business to become in the future.
• Explain how the vision, mission, and value of the new division align with the company's mission and vision.
• Summarize how the vision, mission, and values guide the division's strategic direction.
• Define your guiding principles and values for your division in the context of culture, social responsibility, and ethics.
Cite a minimum of two peer-reviewed references.
Format your paper consistent with APA guidelines. Write the paper in third person voice.