Read the example SWOT Analyses to see the types of information companies include.
Complete the following tasks in the University of Phoenix Material: Organizational Planning Worksheet. Cite your resources.
Part One:
Select a Fortune 500 company.
Research the selected company by first clicking on the Business Source Complete: SWOT
Analyses link in this week's Electronic Reserve Readings. Note that additional research is needed to complete this assignment.
Identify the company's internal and external stakeholders.
Identify the company's goals and identify the following, specifically:
• The company's mission and vision
• At least one goal that can be accomplished through a strategic plan
• At least one goal that can be accomplished through an operational plan
• Conduct a SWOT analysis on the selected company
Part Two:
Create a paper that creates strategic and operational plans based on the SWOT analysis, and includes explanations for the following:
• How these plans will achieve the related goals
• The effect of planning decisions on the internal and external stakeholders identified
Required Elements:
• No more than 700 words
• Cite research in your paper to support your writing
• You must Format your paper consistent with APA guidelinesKellogg Company SWOT Analysis.
Source:
Kellogg Company SWOT Analysis.Dec2012, p1-10. 10p.
Document Type:
Article
Subject Terms:
*SNACK food industry
*FOOD industry
*SWOT analysis
*CORPORATIONS -- Growth
*FINANCIAL performance
*PRODUCT recall
Company/Entity:
KELLOGG Co.DUNS Number: 080600430Ticker: K
NAICS/Industry Codes:
311991 Perishable Prepared Food Manufacturing
311999 All Other Miscellaneous Food Manufacturing
311919 Other Snack Food Manufacturing
Abstract:
A business analysis of Kellogg Co., a multinational producer of breakfast foods, snack foods, cookies and crackers, is provided, focusing on its strengths, weaknesses, opportunities for improvement and threats to the company. Strengths include its focus on product innovation. Weaknesses include frequent product recalls. Opportunities for improvement include emerging health consciousness. Threats to the company include the increasing private label penetration.
Accession Number:
85206549
Database:
Business Source Complete