Assignment: Market Entry Report
Individuals will develop an entry strategy for a market and product. You should include analysis and information on consumer behavior, legal and tax implications, labor supply, infrastructure, supply chains, and other requirements for successful entry.
For this assignment you will produce a Market Entry Report in two parts. Part 1 will consist of a Country Analysis describing the social, political, economic, and business environment in the country, its historical trajectory, and economic and business challenges and opportunities. Part 2 will advise an entry strategy, cultural aspects, human resource management practices, and engagement with government and other stakeholders, identifying strengths and weaknesses and recommendations for improved performance. This report will be due one week after the course has finished.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.