Identify psychographics associated with this audience


Assignment:

Write something about Project. Using this Prompt questions

Since communications must be targeted to a specific audience, before you can make a product brief for a client, you must know more about the client. Your knowledge of the client will inform the decisions you make in the client brief-from the type of language you use to how you present data and graphics. To begin this milestone activity:

  1. Choose one of the software design documents to focus on for both 2-1 Milestone Activity: Audience Persona and Project One: Non-technical Audiences.
  2. Consider all of the different groups of people (audiences) who are likely to use that application.
  3. Choose one audience to focus on for your persona.
  4. Choose a stock picture and name for the persona that will serve as the representation of your chosen audience.
  5. Identify demographics and psychographics associated with this audience.

*S/W Project 2: This project is the next-generation social networking platform designed to replace Facebook and YouTube called 1Latte. Its design begins with security, fairness, and data privacy as guiding principles. Users will be allowed to either create their own content filters, use one of our pre-fabbed content filters, or run without any filter at all. Since it is a system not intended to be held hostage by advertisers, it will use the fee-for-service model at the cost of 1Latte per month ($2.95). The filter-driven model is designed to eliminate the news/media bubbles that have formed in recent years around certain content platforms.

Content filters will be ranked, based upon a "distribution" model, to try to ensure that filters don't create or encourage bubbles. Users will be ranked for reputation using a system similar to the StackOverflowTM user ranking system. Users will be able to see the ranking for their filters and the ranking of all users and their posts alongside all content presented on the platform.This is an attempt to allow users to stay aware of the "truthiness" of any item that they are reading. All advertising will be marked as advertising using a simple graphical UI indication, such as a special color or border around all paid content. (Graphic design to be determined at a later time.) Initial deployment will be web-based, adhering to all current World Wide Web standards as defined by the W3C.

An app-based deployment will be considered later as long as the designers can implement it in such a way as to prevent the current "walled garden" problem that exists with current social media platforms. All users will be able to see, download, and clear all data collected by us in the running and maintenance of iLatte. The only exception to this rule is the user ranking system. Users will be able to see the anonymized data that created their ranking, but not be able to download or delete this information as this would allow users to "game the system."

User messaging will be designed to use a modern open encrypted method, so as not to lock users into a "walled garden" by forcing them to use our messaging product. This will allow external non-1Latte users to communicate with our users, thus encouraging them to "join the fold" at their own pace and also not pay a penalty for leaving. Since all of our users' content will be downloadable, a user wishing to leave will not be forced to stay because we are holding their data hostage.

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