1. Identify potential advantages and problems associated with marketing to benefit segments.
2. Use the VALSTM categories to suggest marketing strategies for psychographic segments of buyers for hotel/motel services.
3. Consider person/situation segmentation as a way to view the snack food market. State the needs and objectives of consumers in situations for at least three segments that you identify.
4. Explain each of the five approaches to product positioning and offer an example for each approach.
5. How does the concept of segmentation relate to positioning strategies?
6. What options are available to the organization after it identifies segments in the market? When would each of these options represent a reasonable choice?
7. How would segmentation and positioning decisions be different for a small-business entrepreneur than for a large corporation?