Write a summary for my project and put it in four slides of power point also I need the first slide Empty bc I want to put it our name and the tittle.
Write a perfect summary with simple words and after the first slide you can put three to four points each slide.
Insert Paper Title Here**
Latin Trade (LT) is a publishing company that specializes in business news, trends, and market intelligence in Latin America and the Caribbean. It was founded 20 years ago under the name Latin Business Chronicle (LBC). LBC published its magazine bimonthly in Spanish and English and their target market was owners, women, and CEOs of Fortune 500 companies in Latin America and the Caribbean. Their business grew steadily and with time, they added services and events such as the BRAVO awards. In 2008, LBC became Latin Trade Group.
In January of 2016, the company's strategy was changed to focus solely on the digital environment. ?
Consequently, the events division was sold to the Council of the Americas and their name was shortened to Latin Trade. The new CEO, Santiago Gutierrez, indicated that they anticipate positive revenue growth in the years ahead. ?
They plan to accomplish this growth in numerous ways. The company seeks to increase the number of digital subscriptions and enhance their brand recognition and loyalty. Furthermore, they intend to improve the quality of the content in their publications by employing stronger writers. They expect to decrease operational cost by publishing biannually instead of bimonthly. In addition, they resolve to increase the number of digital products and services that complement their current offerings. Through sponsorships, they plan to strengthen current partnerships throughout Latin America and the Caribbean.
In recent years, the publishing industry has seen an inevitable shift from print to digital.
The latter provides readers the convenience of reading anywhere and companies welcomed the cost savings. Digital publishing has also allowed companies to expand their geographical reach without having to incur additional expenses. While the industry has recently experienced an nthly in Spanish and English and their target market was owners, women, and CEOs of Fortune 500 companies in Latin America and the Caribbean. Their business grew steadily and with time, they added services and events such as the BRAVO awards. In 2008, LBC became Latin Trade Group. In January of 2016, the company's strategy was changed to focus solely on the digital environment. ?
Consequently, the events division was sold to the Council of the Americas and their name was shortened to Latin Trade. The new CEO, Santiago Gutierrez, indicated that they anticipate positive revenue growth in the years ahead. ?
They plan to accomplish this growth in numerous ways. The company seeks to increase the number of digital subscriptions and enhance their brand recognition and loyalty. Furthermore, they intend to improve the quality of the content in their publications by employing stronger writers. They expect to decrease operational cost by publishing biannually instead of bimonthly. In addition, they resolve to increase the number of digital products and services that complement their current offerings. Through sponsorships, they plan to strengthen current partnerships throughout Latin America and the Caribbean.
In recent years, the publishing industry has seen an inevitable shift from print to digital. The latter provides readers the convenience of reading anywhere and companies welcomed the cost savings. Digital publishing has also allowed companies to expand their geographical reach without having to incur additional expenses. While the industry has recently experienced an expected decrease in subscriptions and sales, digital publishing continues to fare better than print publishing.
The Client's Charge
Latin Trade will be implementing a new digital strategy which will effectively attract and retain target audiences. This action will enable them to operate at a more efficient and cost effective level. They intend to strengthen their new digital strategy with new complementary products, and eventually new business models, that will radically differentiate the company from its competitors. LT wants to generate more value for their audience, transform the industry, and solidify their competitive position.
The main goals of the project which they have submitted to Florida International University are to: compile the main trends in the editorial/ content delivery industry; identify the major opportunities open to them in the digital realm; select a group of feasible products which LT should develop to transform its industry; and determine the cost of some of the most relevant options. The secondary goal of the project is to devise a practical method to measure and anticipate the needs of the their audience.
LT has divided the new digital strategy project down into four phases.
Phase One
Objective: Find the main industry trends
Deliverables: A powerpoint presentation for the executive staff, sent at the end of phase one, which will include:
? Digital content consumed by LT audiences
? Preferred access channels
? Main content providers
? Alternative/ new forms to provide that content
The report will display pertinent examples of ways in which content is sent and consumed by their target audience; it should include metrics which accurately defines the relevance of the trends and the examples.
Phase Two
Objective: Identify major opportunities available in the digital realm
Deliverables: A powerpoint presentation for the executive staff, sent at the end of phase two, which will include:
? Competition analysis
? Best industrytransformational options open (new products, processes, business models)
? Develop a vision for LT going digital (Explore potential cost and schedule)
? Key differentiators: requirements placed on LT and competition gained
The report should show where the company would stand against competitors (old and new) under portfolio alternatives.
Phase Three
Objective: Test ideas, identify challenges, and requirements
Deliverables:
? Prioritize products to be implemented under the new digital vision.
Phase Four
Objective: Fine Tuning process for the best alternatives
Deliverables:
? Comparison of each alternative
? Business Plan/Implementation Plan for Preferred/Recommended Alternative
Research Question
In short, the client's charge can be summarized as follows: How can the company expand digitally with new products or services while improving the quality and decreasing costs?
Competitive Landscape
The digital publishing industry is highly fragmented therefore industry concentration is low. Unable to effectively compete against alternative new media, most print publishing companies have made the transition to the digital and mobile environments therefore competition is continuously increasing. Due to consolidation and globalization, niche publications are performing better than general titles meaning companies that are seeking to differentiate themselves should seek a niche market and strengthen their brand to create brand loyalty. In addition, alternative digital products continue to grow at a faster pace than ezines. Since Latin Trade focuses on Latin America and there are few, if any, others that do, if the company creates and implements an effective strategy, it should be able to have a establish and sustain competitive advantage.
Predicted Challenges
"Because a consultant commonly seeks to offer newer and more progressive ideas to an organization, the consultant's challenge is to relate to and understand different client's needs and their overall business agenda" (Rashkow, 2016?).?
The FIU team is eager to meet and exceed the client's expectation shown in the client's charge. While the team is aware of potential challenges, it is poised and ready to address them. Firstly, the team discussed their concerns with the lack of available information about the company and the specific industry. Although there is an abundance of information on digital publishing, the information does not cover the
specific industry in the Latin American region, which is the client's target market. Secondly, due to the company's recent development of their new strategic direction, there are still many ideas that are in their infancy stage. The team will need to exercise care when developing these areas, since it is unfamiliar territory for them and the client. While LT is adjusting the details of its new strategy, investigating new strategies may be difficult. Thirdly, it may be tiresome for Santiago to provide immediate feedback to the team; as he may be stretched thin, dealing with the changes in the company, and settling into his new role as CEO.
Although those challenges could pose obstacles to our investigation, we have taken measures to diminish the effects. For instance, because of the lack of information, we heeded Professor Haar's advice and made an appointment with librarian Sarah Hammill. Sarah was able to provide us with academic websites that are more reliable than ones we would have perhaps found on Google.com. These sites will provide higher quality data and more relevant content.
In regards to the new direction that LT is taking and the limited communication from our client, we try to maximize the limited time we have to interact by being prepared with questions and concerns prior to our meetings. We also plan to utilize the various forms of communication
available when contacting our client.
Source of Primary Research
Primary resources we will use include Latin Trade's website as well as FIU's library Business Source Complete and ABI/Inform Complete databases.
Works Cited
Rashkow, C. (2016). The Greatest Challenges the Consultant Faces. ?
e-Business Management