Identify and respond to pre-existing consumer needs
Questions:
Does marketing convince consumers to develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs? Explain your answer.
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Why are consumers' needs and goals constantly changing? What factors influence the formation of new goals?
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Develop new desires about products and services they do not need or does it just identify and respond to pre-existing consumer needs?
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Describe what tools are used to make effective marketing decisions. Explain how companies create customer-centered businesses.
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