Assignment:
You will need to review websites and report your findings back to the class. First enter hotwire.com and espn.com, then identify all the advertising methods used on each site. Can you find those that are targeted advertisements? What revenue sources can you find on the ESPN site? (Try to find at least seven.)
Deliverables
1. Identify and delineate all of the advertising methods utilized on both websites.
2. Detail (for each advertising method delineated) if the advertising method is a targeted advertisement. Justify, explain, and substantiate your answer.
3. List, identify, and detail a minimum of seven revenue sources from the ESPN.com website. Make sure to explain why each of the seven revenue sources that you listed are in fact a revenue source.