Identify and create a graphic of major competitors, identifying market share/products to show competition in the industry.
Summarize key industry trends for the last five years, using resources such as Standard & Poor's Industry Surveys, or Chamber of Commerce statistics, etc.
Highlight key external trends as they impact the firm in areas such as the:
- economic,
- social
- cultural
- demographic
- technological
- political
- legal
- governmental
- and natural environment.