Homework
I. We learned about brand anthropomorphism in class. Explain brand anthropomorphism in your own words. Why do you believe firms engage in brand anthropomorphism? When do you believe anthropomorphism can help and when do you believe it can hurt brands? Please provide examples of brands that successfully (vs. unsuccessfully) used anthropomorphism. Justify.
II. Part A: Identify a brand that used/uses rational advertising appeal. Explain if the advertising appeal worked or failed. Justify.
Part B: Identify a brand that used/uses emotional advertising appeal. Explain if the advertising appeal worked or failed. Justify.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.