Identification of the elements of the promotion mix and the

Question

The Companys Integration of Marketing Communications assignment.

This assignment requires you to? analyze how your company integrates its marketing communications tools and promotional activities. Your essay should display the following:

1. Appreciation of the significance of the concept of integrated marketing communications (IMC) and its impact on marketing management.

2. Identification of the elements of the promotion mix and the pros and cons of each element. Promotional mix includes: advertising, sales promotion, public relations, personal selling, direct marketing, and interactive marketing.

3. Connection of the concept of the communication process model to important issues in promotional strategy.

4. Description of the components of the marketing manager's role in promotional strategy. The seven major elements: identify targets for promotion, establish goals for promotion, select the promotion mix, develop the message, select media for use in promotion, prepare promotion budget, and establish measures of results.

5. Understanding of the key concepts of advertising, sales promotion, and public relations as they pertain to marketing management.

As you construct your essay, remember that communications can be physically and electronically integrated.

Requirement: 4-5 pages

Answer 1

The assignment focuses on the Company’s Integration of Marketing Communications. The task requires you to examine how your company incorporates its marketing communications tools and promotional actions. The essay must exhibit the given: 1) Appreciation of the importance of the concept of integrated marketing communications (IMC) and its impact on the marketing management. 2) Recognition of the elements of the promotion mix and the pros and cons of every element. Promotional mix comprises - advertising, public relations, sales promotion, personal selling, direct marketing and interactive marketing. 3) Connection of the theory of communication process model to significant issues in the promotional policy. 4) Illustrations of the components of the marketing manager's responsibility in promotional strategy.