ICT Limited is the UK based IT company developing & selling computers, laptops, server, data storage devices, softwares, network switches and TABLETS. Tablet is recently launched by the company and is getting rave review from the market. This assignment is aimed at getting an insight about how a company segment, target and position its product in the market and planning of marketing mix of the company. Segmentation of the market can be done is on the basis of demographics, psychographic and geographic location of the customer.
Prepare 3300 words project report on Marketing Principles – Shaping Your Future - A Vocational Scenario
1. Explain the various elements of the marketing process
- Evaluate the benefits and costs of marketing orientation for a ICT
2. Show macro and micro environmental factors which influence marketing decisions
- Propose segmentation criteria to be used for products in different markets
- Choose a targeting strategy for a selected product/service
- Demonstrate how buyer behaviour affects marketing activities in different buying situations
- Propose new positioning for a selected product/service
3. Explain how products are developed to Sustain competitive advantage
- Explain how distribution is arranged to provide customer convenience..
- Explain how prices are set to reflect an organisation’s objectives and market conditions.
- Illustrate how promotional activity is integrated to achieve marketing objectives
- Analyse the additional elements of the extended marketing mix
4. Plan marketing mixes for two different segments in consumer markets
- Differences in marketing products and services to businesses
- Show how and why international marketing differs from domestic marketing
5. Conclusion
6. References