‘It is delusional and cult-lile:' Lululemon employee slams the ‘hypocritical' company in scathing essay and reveals horrifying details about what it's really like to work for the brand
• How does an email like this affect a company and brand? Explain your answer.
• How should a brand/company respond to an email/bad publicity?
• If you were in-charge of branding, how would you look to re-brand the idea and image of the company?
• Research what other bad publicity Lululemon received in the past. How did they respond? How did it affect their business?