Hospitality Company Project Guidelines
Project Objectives
• To enhance student learning of strategic management in the hospitality industry
• To broaden students' perspectives of the strategic direction and implementation in major hospitality companies
• To train students to think critically and propose strategic direction for hospitality companies based on projected changes in the environment
• To allow students the opportunity to take greater responsibility in their learning process Project Overview
This document provides details on the project.
Four Steps
You are required to follow the following steps in completing the Project:
Step 1: Finding a hospitality company. The company can be chosen through initial research based on your interest, appropriateness of the topic, and information availability.
Assoon as youmake a decision on a company you must provide the name of the company to the iLearn Discussion Board "Final Project Companies" If two students choose the same company, the one that posts to the "Final Project Companies" discussion board first will get the company.
It is strongly recommended that you select a publicly traded company due to the availability of information pertaining to the firm. If you are choosing a private company, it should be one you are intimately familiar with as you will need detailed information about the company to complete the project.
Step 2: Information collection. You are required to search for information from external sources:
Internet, trade magazines, academic journals, and other literature in the libraries, and/or interviews. You should put all the information together where you can see it and analyze what is going on. You should also document the complete citation for every piece ofinformation collected fromthese sources.
Step 3: Project outline. Based on the requirements of the paper below, you should develop a project outline detailing the structure of the paper,related information, and sources.
Step 4: Final paper. The final manuscript needsto be professionally written and edited. Each student must submit one copy ofthe completed final paperto iLearn.