Strategy and Positioning Analysis
Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor's approval of your product or service before beginning this project.
Complete the following assignment using the "Strategy and Positioning Analysis" template.
Guideline Paper is about 4000-word analysis explaining the following headings:
Describe the organization's background, industry, and product or service.
Describe, in detail, the product or service.
Prepare the SWOT analysis of the organization and offering.
Explain a competitive analysis of the organization and offering.
Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.
Identify the needs that cause your target market to buy.
Create a written positioning statement that identifies:
Your organization's product/service
Your target market
How your product solves the target market's needs
What makes your organization different from its competition
Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle
Explain how the packaging you will use for your product or service will add value.
Analyze the appropriate pricing strategy for your product or service and the price you will set at launch.
Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.