How would you use digital channels to create demand

Question

Assignemnt

Part 1

Question 1 What are the five steps to formulate a successful mar- keting plan?

Question 2 How would you apply and use Google digital tools?

Question 3 Describe keyword lists to test the plan.

Question 4 How would you use digital channels to create demand?

Question 5 List three kinds of segmentation. For what kinds of products or services would one kind be more important than another?

Question 6 What are product positioning and perceptual mapping?" (Clue - Search the internet for definitions and examples.)

Question 7 What is viral marketing? Provide an example not referred to in this book. Why do you think a viral effect was created in your example?

Question 8 How can a small company use Google AdWords for market research?

Question 9 What factors determine whether the business would offer discounts?

Question 10 What are the three pricing objectives? Give an exam- ple of an industry that would use each.

Question 11 Youownacafeinalargeurbanareathatcarriesatotal of$500,000peryearinfixedcosts.Yourcafesellsonly coffee for $2.50 per cup. The average variable cost per cup (coffee mix, cup costs, etc.) is $1. How many cups do you need to sell per day to break even? If the price of the coffee decreased by 10 percent for a special pro- motion (with all other costs staying the same), how many cups would you need to sell to break even?

Part 2

Question 1 What are the key attributes of crowdsourcing?

Question 2 What are the main differences between open and closed innovation?

Question 3 Name four different types of crowdsourcing and describe how they differ.

Question 4 What are the advantages of tournament-based crowdsourcing?

Question 5 What is the main difference between open-source development and crowdsourced development?

Question 6 Where would you place on Figure 5.2 a (a) develop- ment done entirely by an in-house R&D group and a (b) collaborative development done by a closed group of companies. (Use Sematech as your model.

Question 7 Name four different applications of crowdsourcing that can be used by entrepreneurs in starting and growing their ven- tures? How do they differ?

Question 8 Name five different types of crowdfunding and how they differ. What are the advantages of reward-based funding over equity-based crowdfunding? Does the hybrid model remove these disadvantages-explain your answer?

Question 9 Name three risks associated with crowdsourcing and how these can be managed.

Question 10 Describe a business that is not mentioned in this chapter but which uses the crowd as a key part of their business model. Explain how this can create a sustainable competitive advantage.

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.