A BUSINESS-LEVEL STRATEGY Ticktock Industries is one of the world's largest manufacturers and exporters of wrist watches and is China's leading producer of watches sold under the brand name Rightime at exclusive Rightime retail stores. It is a subsidiary of PDQ, a giant conglomerate with business segments in consumer products, women’s fashion clothing and the sports equipment industry. Ticktock Industries was started 10 years ago and its watches gained distinct brand identities with watches aimed at different markets in South America, Asia and the Middle East. You are head of Marketing for Ticktock Industries and are looking to develop a strategy to increase market share by increasing customers across additional targeted groups. This will require various resources to be cost effective. Right now, Ticktock finds that its customer base consists mainly in the age group of above 50 years of age and would now like to target additional customers. They are looking for your guidance in developing a strategy that will increase their market share, target additional market segments, and increase their competitive advantage globally.
Answer any three (3) of the following questions.
1. How would you use differentiation strategy to increase the customer base?
2. Explain the segmentation of the watch market and how you would target different customers.
3. How can you use product positioning in your search for gaining competitive advantage? Explain
4. Can PDQ be leveraged to provide economies of scope and lower some of the costs for Ticktock? Explain.
Please Answer case questions in report having words limit 3500 +- 10%, Make sure to provide reference more than 15.
Words Limit: 700 Words