Services Marketing Discussion Post
Potential Success Factors for a Fruit and Vegetable Store - The Offering Concept
o A broader range of produce (unusual fruits/vegetables)
o Higher quality produce (at higher prices)
o Lower prices (which may imply lower quality)
o Specialist in organic produce
o Specialist in particular produce (that is, just fruit)
o Convenient location (on a main road with easy parking)
o Fast service (have a drive-through store on a main road)
o Friendly and knowledgeable staff
o Provide a food preparation service as well (that is, cut up your fruit/vegetables while you wait)
o An exciting/attractive store look/design
Task
1) What success factors (from the above list) would you use in your fruit/vegetable store?
2) Which 3 are most important?
3) How would you develop training for employees? What would be your service motto?
4) Do you think that your design would effectively meet a market need?
5) Do you think that your design will allow you to effectively compete against the big supermarket chains?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.