Assessment Task 1
You are required to individually answer all of the following questions:
Question 1:
How would you determine whether the opportunities are likely to contribute to the business? (100-150 words)
Question 2:
Your client has identified a viable marketing opportunity and has asked you to identify and document changes needed to current operations to take advantage of this opportunity. Please write a checklist showing the criteria you have considered and the changes required in each area.
Question 3:
What factors does an organisation need to consider ensuring that organisational changes to service an increased or different customer base include provision for continued quality of service to existing customers? Provide at least five examples.
Question 4:
What resource requirements must be estimated before an organisation enters a new market? Provide at least six examples.
Question 5:
Who are eight of the key stakeholders in any organisation and what information do they need to ensure that proposed changes to current operations will be viable? (40-60 words)
Question 6:
Your organisation has committed to developing a new product for its existing markets and to entering a new market for its existing products. You have been directed to document the changes needed for one of these markets. Draft the memo which you would issue in response.
Question 7:
Describe the structure/ form that direct marketing can take. (50-75 words}
Question 8:
What are the advantages and disadvantages to an organisation of having a broad marketing mix? Provide at least two examples of each.
Question 9:
Against what kind of goals should marketing opportunities be evaluated? Provide at least five examples and briefly describe how they should be structured/ quantified
Assessment Task 2: Written Report
This assessment is due for submission on: 5pm on Friday of Week 4. Please submit your assignment through Moodle submission portal.
You are required to individually answer all of the following questions:
Learner Instructions
You can use your own company or use a company scenario given by assessor to complete this report.
As a consultant, examine strategic marketing alternatives available and recommend a suitable marketing strategic and realistic implementation plans that are consistent with the overall objectives of your organisation.
Required:
Write a report addressing on below questions:
- How does my company identify new markets and opportunities?
- What information do they need?
- What are the latest techniques used?
- What are the different ways to measure return on marketing?
- Identify the Strategic Marketing Problems of a Company
- Identify and analyse opportunities in terms of their likely fit with organisational goals and capabilities
- Evaluate each opportunity to determine its impact on current business and customer base
- Use an assessment of external factors, costs, benefits, risks and opportunities to determine the financial viability of each marketing opportunity
- What are the key provisions of relevant legislation, codes of practice and national standards affecting marketing operations
- Determine probable return on investment and potential competitors
- Describe and rank marketing opportunities on their viability, and likely contribution to the business
- Analyse the changes needed to current operations and the changes needed to maintain current quality of customer service resources required to make the necessary changes