Assignment
Case 7.2: Global Motors, Synthesize Your Learning: Drill Bits, Inc.
Prior to beginning work on this assignment, Review Case 5.2 - Integrated Case: Global Motors in your text and respond to the following:
In the Ashford University Library, search for some articles on "global warming" or "climate change." Take notes on the topics that are covered in the titles or abstracts and create an outline of the topics covered. This will help you become familiar with subject in greater detail.
1. Evaluate the sources you've used in your paper according to the criteria outlined in this chapter.
2. Do you believe some sources of information are more trustworthy than others?
3. How would you determine trustworthiness?
4. If Nick Thomas wants to learn how consumers' attitudes toward global warming are related to car-buying intentions, where might he find this data? And why would you recommend the source to Nick?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Reading Material
Text
Burns, A.C. & Bush, R.F. (2012). Marketing research (7th ed.). Upper Saddle River, NJ: Pearson Education, Inc.
• Chapter 5: Secondary Data and Packaged Information
• Chapter 7: Evaluating Survey Data Collection Methods
• Chapter 8: Understanding Measurement, Developing Questions, and Designing the Questionnaire
Multimedia
LSBF Global MBA. (2010, October 27). LSBF global MBA - Lecture in marketing research.[Youtube Video file].
• This lecture introduces the world of marketing research.
Accessibility Statement
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Recommended Resources
Articles
Long, S.A. (1991). Pretesting questionnaires minimizes measurement error. Marketing News, 25(11), 12.
• The full-text version of this article can be accessed through the ProQuest database in the Ashford University Library. Long (1991) examines the usefulness of focus groups in providing accurate feedback.
Maginnis, C. (2002). Design net surveys that reduce exits. Marketing News, 36(24), 18.
• The full-text version of this article can be accessed through the EBSCOhost database in the Ashford University Library
Semon, T. T. (2000). Better questions means more honesty. Marketing News, 34(17), 10.
• The full-text version of this article can be accessed through the EBSCOhost database in the Ashford University Library.
Siciliano, T. (2005). Take steps to prevent problematic fieldwork. Marketing News, 39(15), 37.
• The full-text version of this article can be accessed through the EBSCOhost database in the Ashford University Library.
Attachment:- Assignment-Check.rar