Assignment:
Discussion Questions:
Discuss Natalie's concerns and their impact on the Council. How would you weigh their importance to the Council's operation and mission?
1. Walking the talk: diversity as an in-house issue.
In the Case Study, "Mission or Money" Natalie is faced with an issue that she cannot solve on her own. While Fallsville Economic Council is developing a new mission, she is finding that Frank is not fully committed with neither the new mission nor with trying to understand it. Frank is successful at raising funds for the organization but at the cost of misleading donors on the true missions of the organization.
Changing the mission of a nonprofit organization has become something frequent, especially due to the increase of nonprofit and the competitive nature that it brings along as a result. Worth explains that it is inevitable that an organization evolves as it grows, and it expands its capabilities, noting that an organization should not "mission creep" (176-177). Jerry Kitzi also suggests that new ideas can be assessed on three dimensions: social value potential, market potential, and sustainability potential (Tschirhart and Bielefel 43). Nonprofits are funded by donors and government grants, and in order to maintain many of those donations, market potential is essential. If you do not communicate changes with the public and they are not perceived well, then you risk losing those funds; hence the importance of receiving community alliance.
The Fallsville Academic Council holds an important responsibility to not only the donors that have contributed funds, but also the community it serves. When they decided to change their mission, the Council put forth new expectations. As mentioned by Worth, "the governing board of a nonprofit organization holds ultimate responsibility for ensuring that the organization serves its mission," (75). While positive results are appreciated, they are not what the Council is being held accountable for. Frank and the rest of the Council seem to be content with not truly pursuing their new mission because they are complacent with the work they've already accomplished.
Attachment:- Mission or Money.rar