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How would the customer value change if the price of the

Price-Performance Value Mapping (Table 1 and Figures 1)

Table 1: Performance Versus Price and Customer Value

Competing Digital Cameras	No.	Performance Rating	Product Price	Fair Price	Customer Value
Canon A590	1	80	$180	$224	$44
Canon SD790	2	90	$300	$246	-$54
Canon SD870	3	80	$280	$224	-$56
Casio EX-29	4	70	$150	$202	$52
Casio EX-280	5	50	$180	$157	-$523
Fuji J10	6	70	$130	$202	$72
Kodak V1033	7	80	$200	$224	$24
Kodak V1073	8	60	$230	$179	-$51
Nikon P60	9	70	$230	$202	-$28
Pentax M50'	10	70	$180	$202	$22
Average		72	$206	$206	$0

Figures 1: Customer Value and Value Map

1644_Customer Value and Value Map.png

A. How would the customer value change if the price of the Canon A590 increased from $180 to $199?

B. How much could the price of the Fuji J10 be increased if Fuji wanted the camera to have a $10 value advantage over the next best customer value in the market?

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