Develop a brief Integrated Marketing Communications (IMC) for the company below Ark Associates:
First, tell how to communicate this information using the AIDA (Awareness, Interest, Desire, Action Bought and Bought Action) principle. Describe the ad and promotion.
How would the ad vary for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?
Ark Associate
Ark Associates, LLC headquartered in Huntsville, Alabama. It began operations in July 2008. Ark Associates, LLC offers accounting services as well as child development services. It is a small growing company. Ark Associates, LLC accounting office will provide accounting services to small consumers and corporations. The accounting services offered are accounts payable, accounts receivable, payroll services, business tax services such as sales tax, consumer use tax, lodging tax, pharmaceutical tax and rental tax. The company will consult corporations on how to restructure their filing system. Ark Associates, LLC began providing services for individual’s income taxes. It has three (3) employees that face challenges of allotting time to grow the business. Ark Associates, LLC accounting business is highly seasonal, with its greatest demand during February, March, and April. A major challenge the company faced is how to increase profits and how to market its business. The employees have full-time jobs and find it hard to work the business while working. Ark Associates, LLC child development center will provide day care services for working professionals’ children. It will give service to six (6) weeks old infants to five (5) years old children. It is rare in the Huntsville, AL area to offer services at this age range. The plan will serve as a living document of our growth and will be updated annually. Another factor that is Ark Associates, LLC challenge is start up the cost. Therefore, discovering ways to market its child care is key to making the company successful. An evaluation of the company’s internal strengths and weaknesses and external opportunities and threats served as the foundation for this strategic analysis and marketing plan. The plan focuses on the company’s growth strategy. It will suggest ways in which it can build on customer relationships, development of new services targeted to specific customer positions. Ark Associates, LLC entity is a business-to-business marketer. The average income of the target market is median household income families of $55,000. It has residents from all over the United States settling down here with their families. It is on the rise with the Redstone Arsenal, colleges and universities, manufacturing companies and government consulting firms located in this area.