The new product concept is a heavy-duty F-150, designed to provide the ultimate driving experience whether off-road or in metropolitan traffic. It is also worth noting that the durability of its components ensures a stress-free ownership experience, offering up to 3 years without replacement. The truck comes in various variants, double cabin and single cabin, which promise to suit the needs of different customers. Saving the best for last, the 2018 F-150 is billed to be the fastest truck in its class, easily doing over 200 miles per hour, even with the open trunk.
How will you select a test market for the product you are launching? How does this test market reflect your overall target market?
How does the test market reflect the promotion, distribution, and pricing strategies you have researched?
How is this test market susceptible to any particular industry trends relative to your product?