Innovation in UK Fashion Retailing Firms
The Brief:
A newly launched UK-based fashion company has received excellent reviews during British Fashion Week. The company wishes to build upon its reviews but has limited monies for marketing.
The company needs advice on how to use social media effectively to raise awareness of its brand and has asked you to prepare a report (maximum 2500 words) that makes clear the following:
? TWO forms of "social media" that you feel are particularly relevant to marketing in fashion retailing (500 words)
? A plan of action for the new company that outlines the steps needed to implement an innovative social media campaign. The timeframe
is ONE YEAR.
This must include milestones for the process (1500 words)
? A review regarding the ways you feel the business should exploit and protect the intellectual property that it may have arising from the social media campaign. (500 words)
You should use examples from UK fashion and appropriate theoretical frameworks to illustrate your answer.
You should include a figure, diagram or other "infographic" that summarizes the key parts of your report. Failure to do so will result in a penalty of up to 20%