How to strengthen desirable behavior


Discussion:

Consider this. There will be times when employees disregard policies and procedures or otherwise engage in counterproductive behaviors. An appropriate strategy is reinforcement. Reinforcement is the attempt to develop or strengthen desirable behavior by either bestowing positive consequences or withholding negative consequences. Positive reinforcement results from the application of a positive consequence following a desirable behavior. For example bonuses paid at the end of successful business years is positive reinforcement. Negative reinforcement results from withholding a negative consequence when a desirable behavior occurs. For example, a manager who reduces an employee's pay (negative consequence) if the employee comes to work late (undesirable behavior) and refrains from doing so when the employee is on time (desirable behavior) has negatively reinforced the employee's on-time behavior. The employee avoids the negative consequence (a reduction in pay) by exhibiting the desirable behavior (being on time to work).

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Nelson, D. L., & Quick, J. C. (2002). Understanding Organizational Behavior: A Multimedia Approach. Ohio: South-Western.

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