How to prepare paper-blue ocean strategy


For article namely" blue ocean strategy" written by W. Chan Kim and Renee Mauborgne . For this paper you have to prepare a content

Content:
a. Central theme — identify author's main lesson/argument — what is the author(s) teaching us

b. Critical analysis — evaluate the lesson/argument — strengths/weaknesses —considering pointing to a frame of reference in your own life or your training in the subject

c.  Main takeaways — so what and now what? How do we best apply the knowledge from this article/book?

For the completion of above task you need to follow the below format:
1. Two-page (articles) and Three-page maximum (books), single space, business block, justified margins, 10-point font.

2. APA bibliographic citation of the work as your 'title'

the attachment is given below:


Attachment:- blue ocean strategy.pdf

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Marketing Management: How to prepare paper-blue ocean strategy
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