How to prepare for expansion into this overseas market


Discussion Post: The Pitfalls of?Globalization

In Prichard's article in this week's materials, he quotes Robert Salomon, a professor of international management. Salomon says: "The problem is that managers systematically overestimate the benefits of globalization?and underestimate its costs."?With this comment in mind, think about your company and the overseas country you chose to research in this course.

Imagine that your company's executive team has decided to expand to the target country that you researched, whether you?recommended this course of action or not. Then respond to the prompts below:

i. Remind your peers what company and product, and which overseas country you chose for your assignments

ii. Will your company's existing business model work in?the overseas target country? Why or why not?

iii. What are the major differences between the culture of your home country and your overseas target country?

iv. Why might it take longer?to establish your business in the overseas target country than your managers expect?

v. What advice would you give to the project lead on how to prepare for expansion into this overseas market?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

Request for Solution File

Ask an Expert for Answer!!
Marketing Management: How to prepare for expansion into this overseas market
Reference No:- TGS03064436

Expected delivery within 24 Hours