How to improve the quality of customer relationships


Assignment: General Quality Concepts and Theories in Business Paper

Write a 1,050 to 1,400 words paper in which you discuss the following items:

1) Discussion about quality concepts and theories for supply chain management. There are no formal lists of theories and concepts in the readings. They must be found by studying the information provided for the Quality Gurus in the reading or in any outside research.

2) Definition of process driven and customer driven quality and provide real-life examples. Think about what operations managers would say to supervisors when asking for quality improvements in the product or services offered to customers. Then think about what Sales managers would say to the sales staff when asking them how to improve the quality of customer relationships.

3) Explanation of how different quality theories impact various industries, such as manufacturing and the service industries. Provide examples. The effect of quality theories on product-based organizations [manufacturing] is well described in the reading, but the effect on service organizations will take some research.

Format your assignment according to the following formatting requirements:

(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

(2) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: How to improve the quality of customer relationships
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