Your company (an Australian pharmaceutical company) is considering South Africa and China to expand its business and enter the global marketplace for the first time. As an International Operations Manager, prepare a report (2500 words) for the company's executive summarising the risks and opportunities in each of these two countries and recommend the best destination. Suggest an entry mode for the chosen country.
You are expected to demonstrate your understanding of the following:
- How to assess country potential through an analysis of risks and opportunities.
- How to identify the best market entry strategy based on the business type and host country business environment (this includes the level of economic integration between home and host country, the political and legal environment of the host country).
Suggested structure for Assignment (Global Business)
This assignment should be presented in a report format. Here is a suggested structure:
a. Executive Summary
b. Table of Contents
c. Introduction
d. Background to the Company
e. Analysis of risks and challenges (considering all 4 types of risks covered in this unit) in each of the 2 countries (South Africa and China).
f. The selected destination country (Select one country and justify your decision)
g. Discuss and justify the proposed entry mode/strategy for the chosen country.
h. Conclusion
i. References (Harvard-style)
j. Appendices (if any)
2500 words
10 Harvard references.