Customer portfolio management-
Identify a business and industry and step through the market segmentation process. Defend your choices.
How to deliver customer-experienced value-
The chapter identifies how each of the 7Ps in an integrated marketing mix framework can generate value. Reflect on your own experience of how ‘People' create value in a retail environment. Think of one instance each of both excellent and very poor ‘People' when you have been shopping. Identify the links between people and value and between people and as many of the other 6Ps of the marketing mix as you can.