Assignment:
Advertising portion of the plan that outlines an objective, budget, message, media strategy, media plan and artwork.Determine the big idea-the reason why the consumer should buy this brand.
Determine which USP is being focused upon. The consumer will be confused if the advertisement attempts to encompass too many benefits, for example:
Promote brand recall through repetition.
Situate the brand socially-educate the consumer on how to consume a new product in the marketplace.
Media Strategy
Determine headline, subheading, body copy, tag line, call-to-action, logo, illustration, design, and layout.