Assignment:
Literature Review
You must use academic literature (e.g. journal articles and academic texts) and to apply this theory to current and future ethical or social marketing practice.
Apply theory of business ethics, marketing ethics or social marketing to current and future marketing practice, and:
Either
1. Choose one market from these (Supermarkets, Computer games, Fast food restaurants, Cosmetics, Online gambling, Alcohol brands, Soft drinks, Fashion retail) and decide one ethical issue from selected market (a) review the business ethics or marketing ethics literature to evaluate the current ethical practice of marketing managers towards the issue and b) propose how marketing managers could change their strategies / tactics to improve the ethical performance of their companies.
Marketing Ethics - Manipulation of the consumer, misleading the consumer, manufactured demand, vulnerable consumer, big data...
2. Select a health, social or environmental behaviour related to the ethical issue and market selected (Supermarkets, Computer games, Fast food restaurants, Cosmetics, Online gambling, Alcohol brands, Soft drinks, Fashion retail)
a) use social marketing and behaviour change theory to evaluate the current practice of marketing managers towards the behaviour
b) propose how marketing managers within your chosen market could help to encourage and enable the positive health, social or environmental behaviour.
Social Marketing - using a marketing mindset,methods and behavioural theory to encourage andenable positive health, social environmental behaviour.
Create a 2500 words
will expect clear, well-written and referenced papers which may be in essay or report style form using sub-headings, where appropriate.
You have to will include references to at least 10 relevant academic sources (such as key journal articles or texts), applying them appropriately in support of your arguments.
THE TASK:
• Overview of the ethical issue - balanced description
• Discussion and critical analysis of the literature around the ethical issue - FOCUS on one element...
• Application of theory to current marketing practice to evaluate
a) Current ethical responsibility / practice of marketing managers
b) Evidence for marketers as part of social marketing solution / using behaviour change theory
• Recommendations for
a) improvement of ethical performance or
b) Encourage / enable behaviour change
Supported by theories / concepts and application of them from academic
Ethical theories: egoism, utilitarianism, ethics of duty, ethics of rights, ethics of justice, virtue ethics, ethics of care.