Homework
Business Name: Uptown Swirl
Answer each market description below for Uptown Swirl.
TARGET MARKET DESCRIPTION:
I. Demographic Description (age and income range, gender, family size, education, occupation, etc.)
II. Example: A likely user for X product is a male between ages 25 and 34 who earns between $25,000 and $35,000 per year and has a four-year college degree.
III. Geographic Description: area where you would like to serve, density (urban, rural), nature of location (mall, business center, etc.), climate condition. An example of geographic description would be: Downtown Fayetteville, NC area.
IV. Lifestyle Description: where do your customer shop, what they do for leisure, what kind of clothes they were, cars they drive, etc.
V. Psychographic Description: socially responsible, trendsetter, fun-seeking, etc.
VI. Purchasing pattern description: How they use the product, how many times they buy, where do they buy the product, how do they pay for it
VII. Buying Sensitivities Description: What factors are important to the customer before they buy (price, quality, customer service. Packaging, etc.)
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.