1. Introduction of the organization (brief)
Her Power Incorporated is a non-profit organization located in Erie, PA. It was founded by Tiffany McCloud. Tiffany's idea behind the organization was to support and empower professional woman. The organization also was formed to increase the status of women owned business in the urban community. Her Power Incorporated provides resources of services specifically for urban women with their own businesses. The organization is a support system for women to enhance their personal and professional development through networking, webinars, and other resources. The organization started with connecting three women and from there it kept growing from its success.
2. Why you chose the look/template
Our group choose a pink, girly template because we believe it represents Her Power Incorporated perfectly. We felt the template was very welcoming and friendly, which is perfect for a non-profit organization that wants people to join their organization. We chose the look of our homepage to have the CEO & Founder, Tiffany McCloud, as front and center because it showcases how much she has invested in the organization. There is four subsections of the website: About Us, Join, Events, and Contact Us. These sections were chosen by Tiffany and we filled them with the appropriate information that was given. There was plenty of space for pictures, so we filled them with pictures of professional women and relevant pictures. For example, at the bottom of the home page there is a footer with three sections: Our Mission, Purpose, and Our Memberships; here we have relevant pictures for the sections. On the Join Us page we have two links, one for the application to apply and the other is to buy a membership.
3. Marketing Plan - how they can best market the site to include social media and SEO
4. SWOT not required but may help to show what you feel are opportunities for improvement
5. Recommendations for future growth of the site (what can they do to improve it or make it more interactive?)
To make this site more interactive Her Power could add videos of programs that they have held or a slide of their professional photos that have been done. They could also add a comment section after event have passed to see what they could do better or maybe what women would like to see for the next event. A forum could be activated, as well, to get women from all over interacting and giving ideas on how to succeed. Another way they could interact with their viewers is by having their social media feed on there. They could invest time in creating a twitter and finding women that way or maybe a younger crowd. One last thing Her Power could do is give aways to get people interacting more on their website or social media if they choose to do that.
6. Suggestions for ongoing maintenance of the site
In order to keep the site up to date I would recommend they continuously update the calendar on the events page. If they want the site to be used to attract people to their event they will need to add them to the calendar and update pictures of past events to show people what to look forward to. Her Power will also have to keep the forms, that are attached, up to date if prices or information changes.