Discussion Post: Market Segmentation
Philip Kotler: The Father of Modern Marketing and "COVID-19 Pandemic Impact on Marketing" for PGDM students and aspirants of Asian Business
After reviewing the YouTube video "PROF. PHILIP KOTLER's insightful Live Session for ABS PGDM Students!" choose one of the Major New Themes in Marketing outlined by Professor Kotler and discuss it in detail. Provide a current-day example and how this will withstand the environmental impacts of the seven Major Wicked Problems Facing Humankind as presented by Professor Kotler.
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.